Corporate Brand and Reputation Essentials
Master the fundamentals of corporate branding and reputation management through Tuck Executive Education's comprehensive course.
Master the fundamentals of corporate branding and reputation management through Tuck Executive Education's comprehensive course.
This advanced course from Dartmouth's Tuck Executive Education delivers essential insights into corporate branding and reputation management. Students explore the distinctions between corporate and product brands, master brand architecture concepts, and understand the crucial relationship between brands and people in the social media era. The curriculum emphasizes practical tools for valuing and protecting corporate reputation, analyzing risks, and managing public perception. Through data-driven approaches and real-world examples, participants develop expertise in safeguarding these vital corporate assets.
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What you'll learn
Distinguish between corporate brand and product brand strategies
Master the principles of brand architecture and implementation
Understand the relationship between brands and stakeholders
Identify key drivers of corporate reputation
Implement data-driven measurement for communication strategies
Develop effective brand management and protection strategies
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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Module Description
The course provides a comprehensive exploration of corporate branding and reputation management in the modern business landscape. Students learn to distinguish between corporate and product brands while mastering brand architecture principles. The curriculum covers the vital connection between brands and stakeholders, particularly in social media contexts. Through practical exercises and real-world case studies, participants develop skills in reputation valuation, risk assessment, and strategic brand management. The course emphasizes data-driven decision-making and provides tools for protecting and enhancing corporate reputation.
Fee Structure
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Frequently asked questions
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