Your Personal Brand: Impact and Opportunities
Learn to develop and curate your personal brand to enhance career prospects and professional visibility.
Learn to develop and curate your personal brand to enhance career prospects and professional visibility.
This comprehensive course from Curtin University guides learners through the process of developing and curating a powerful personal brand. Over 10 weeks, participants will explore branding theory, reflect on personal values, and create a tailored brand strategy. The course covers key aspects of personal branding, including defining your unique selling proposition, storytelling techniques, and leveraging social media platforms. Learners will develop practical skills in content creation, platform selection, and brand management. By the end of the course, participants will have a clear understanding of their personal brand archetype and a actionable strategy to build their brand across multiple platforms. This course is ideal for professionals seeking to enhance their career opportunities and stand out in the digital landscape.
Instructors:
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What you'll learn
Understand branding theory and its application to personal branding
Explore and define personal values and characteristics to shape your brand
Develop a unique personal brand archetype and selling proposition
Master social media platforms for brand curation and amplification
Craft authentic brand stories and content for various platforms
Create a multi-platform personal brand strategy
Skills you'll gain
This course includes:
Live video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
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There are 8 modules in this course
This course offers a comprehensive exploration of personal branding, guiding learners through the process of developing, curating, and maintaining their unique professional identity. The curriculum is structured into eight modules, each focusing on a crucial aspect of personal branding. Starting with foundational branding concepts, the course progresses through personal value exploration, brand auditing, and developing a unique selling proposition. Learners will master storytelling techniques for authentic brand communication, create a personalized brand strategy, and learn to execute it across various platforms. The course also addresses potential pitfalls in personal branding, including navigating digital footprints and cancel culture. Throughout the program, participants engage in practical exercises, peer feedback sessions, and real-world applications to build a robust, authentic personal brand that aligns with their professional goals and values.
What is Branding?
Module 1
Your Values
Module 2
Your Brand Audit
Module 3
Your USP (Unique Selling Proposition) and Topic Wheel
Module 4
Tell Your Brand Story with Authenticity
Module 5
Develop your Brand Strategy
Module 6
Execute Your Personal Brand Strategy
Module 7
Pitfalls and Cautionary Tales
Module 8
Fee Structure
Instructors
7 Courses
Public Relations Scholar and Global Communications Expert
Katharina Wolf serves as an Associate Professor in the School of Management and Marketing at Curtin University, where she leads the Faculty of Business and Law's public relations program. Her extensive career spans over two decades of communication and media experience across multiple continents, including professional roles in Germany, Spain, the United Kingdom, and Australia. As both an educator and industry professional, she brings a wealth of practical knowledge to her academic role. Her research interests encompass activism, community advocacy, civic engagement, public interest communication, diversity, and employability. Wolf's commitment to education extends beyond traditional teaching, viewing it as a transformative tool for developing future generations of communicators and change agents. Her academic journey includes significant achievements, becoming an Inaugural Fellow of Curtin Academy and receiving fellowship recognition from both the Public Relations Institute of Australia and the Higher Education Academy. Driven by a deep passion for books, magazines, and continuous learning, she approaches her role with an explorer's mindset, consistently seeking to question, explore, and understand while inspiring the next generation of communication professionals.
7 Courses
Digital Communications Scholar and Public Relations Expe
Bridget Tombleson has established herself as a distinguished academic at Curtin University, combining over two decades of practical experience in public relations and communications with innovative research in digital education. Her diverse professional background spans government, corporate, and consultancy roles across Australia and internationally, with expertise in media relations, crisis management, branding, strategy development, and internal communications. Her academic credentials include a Bachelor of Arts in English, a Master of Public Relations, and a Postgraduate Diploma in Business, while she pursues her PhD focusing on transmedia pedagogy in higher education. Tombleson's industry experience covers multiple sectors including science communication, finance, banking, government, building, engineering, mining, and information technology. Her research focuses particularly on student engagement with emerging technologies and social media platforms, leading to significant contributions in digital storytelling and brand communication. She recently co-authored "Digital Storytelling for Brands," which bridges the gap between traditional narrative arts and modern business communication strategies. Her unique approach combines arts-based storytelling knowledge with practical brand management experience, making her a valued voice in both academic and professional circles.
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Frequently asked questions
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