Master generative AI strategy and implementation with hands-on labs and insights from industry leaders, designed specifically for executives.
Master generative AI strategy and implementation with hands-on labs and insights from industry leaders, designed specifically for executives.
This executive-focused course, created by Coursera's CEO and featuring insights from AI industry leaders, provides a comprehensive guide to leveraging generative AI in organizations. Students gain hands-on experience with Google Gemini Pro while learning to develop AI strategies, identify opportunities, and manage implementation risks. The curriculum combines practical exercises with expert perspectives from leaders at Salesforce AI, Upwork, and other top companies, updated quarterly to reflect the latest developments.
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Instructors:
English
What you'll learn
Use GenAI as a strategic thought partner for decision-making
Develop comprehensive AI implementation strategies
Create value and boost organizational productivity with AI
Manage AI risks and ethical considerations effectively
Lead organizational transformation for AI adoption
Implement responsible AI principles and practices
Skills you'll gain
This course includes:
138 Minutes PreRecorded video
4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.





There are 4 modules in this course
This accelerated course provides executives with essential knowledge for implementing generative AI across four focused modules. Starting with AI's strategic importance, the curriculum progresses through strategy development, organizational transformation, and risk management. Each module combines theoretical frameworks with practical applications, featuring hands-on labs and insights from industry leaders.
The role of the CEO in navigating GenAI
Module 1 · 1 Hours to complete
Setting a generative AI strategy
Module 2 · 1 Hours to complete
Empowering and transforming your organization with GenAI
Module 3 · 33 Minutes to complete
Navigating Generative AI risks for leaders
Module 4 · 39 Minutes to complete
Fee Structure
Payment options
Financial Aid
Instructor
CEO of Coursera Transforming Online Education
Jeff Maggioncalda has served as the CEO of Coursera since June 2017, leading the company to remarkable growth with over 136 million learners and partnerships with more than 7,000 institutions globally. Under his leadership, Coursera has become a premier platform for high-quality learning content from over 300 top universities and industry educators. Prior to joining Coursera, Jeff was the founding CEO of Financial Engines, where he played a pivotal role in providing online investment advice that significantly impacted retirement planning for millions. His extensive experience includes consulting roles at McKinsey & Company and Cornerstone Research, and he currently serves as a director at SVB Financial Group. Jeff holds an MBA from Stanford Graduate School of Business and a Bachelor's degree in Economics and English from Stanford University. Passionate about lifelong learning, he enjoys studying music theory and spending quality time with his family.
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Frequently asked questions
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