Next-Generation AI Assistant: Claude by Anthropic
Master Claude AI for content creation. Learn to craft compelling marketing materials and strategic campaigns using Anthropic's advanced AI.
Master Claude AI for content creation. Learn to craft compelling marketing materials and strategic campaigns using Anthropic's advanced AI.
This hands-on course introduces learners to Claude, Anthropic's sophisticated AI assistant, focusing on its practical applications in content creation and marketing. Through guided exercises, participants learn to leverage Claude's capabilities for crafting persuasive marketing materials, product launch strategies, and promotional campaigns. The curriculum combines theoretical understanding with practical tasks, from platform familiarization to creating engaging product descriptions and launch plans. Special emphasis is placed on developing effective prompting techniques and understanding Claude's unique features compared to other AI tools.
Instructors:
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What you'll learn
Create targeted marketing materials with Claude AI
Develop effective product launch strategies
Craft compelling promotional campaigns
Master the Anthropic.AI interface
Design effective prompts for content creation
Optimize AI-generated content for specific audiences
Skills you'll gain
This course includes:
41 Minutes PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
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There is 1 module in this course
This course provides a comprehensive introduction to using Claude, Anthropic's advanced AI assistant, for content creation and marketing strategies. Students learn to harness Claude's sophisticated capabilities through hands-on exercises focused on creating marketing materials, product descriptions, and promotional campaigns. The curriculum covers essential aspects of working with AI assistants, from basic interface navigation to advanced prompt design. Special attention is given to practical applications in digital product launches and marketing campaigns, ensuring participants can effectively leverage Claude's features for real-world projects.
Next-Generation AI Assistant: Claude by Anthropic
Module 1 · 2 Hours to complete
Fee Structure
Instructors
Generative AI Expert and Data Science Trainer
Vinita Silaparasetty is a distinguished expert in generative AI, data science, and machine learning. She holds an MSc in Data Science from Newcastle University in the U.K. and is recognized as a Google Developer Expert in Machine Learning and a Google Women Techmakers Ambassador. Vinita specializes in programming languages such as Python, R, and Julia, focusing on applications in generative AI, machine learning, and deep learning. Her proficiency includes using TensorFlow and Keras for neural network model building.As an instructor on Coursera, Vinita offers a variety of courses that leverage her expertise, including AI-Enhanced Content Creation: Elevate Copywriting with Humata, Designing a Customer Support Chatbot Using Flowise, and GenAI for Business Intelligence Analysts. Through these courses, she empowers learners to harness AI technologies for practical applications in various fields, from marketing to customer service.
Global Leaders in Professional & Technology Education
For decades, we at Starweaver have partnered with hundreds of the world’s leading organizations and reached millions of learners, delivering unparalleled professional education. Our global team of over 750 practitioners, instructional designers, producers, program managers and creative experts from six continents brings real-world experience and academic rigor to every program, ensuring learners build skills that are hands-on and practical while founded in intellectual and academic rigor. With unmatched expertise and a dynamic ability to inspire, our team is committed to shaping the future of work and equipping learners to thrive in today’s rapidly changing business and technology ecosystem.
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Frequently asked questions
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