Mastering Market Research: From Data to Strategic Insights
Learn essential market research techniques to drive business decisions. Master data collection, analysis, and customer insights.
Learn essential market research techniques to drive business decisions. Master data collection, analysis, and customer insights.
This comprehensive market research course, led by Raksha Mahabeer, provides professionals with fundamental knowledge and practical skills in market research methodologies. Designed for marketing professionals, business owners, and analysts, the program covers exploratory, descriptive, and causal research approaches. Through five focused modules, participants learn to collect and analyze data, measure customer preferences, and identify market trends. The course emphasizes practical applications, enabling learners to transform data into actionable business strategies.
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What you'll learn
Understand different types of market research methodologies
Master data collection and analysis techniques
Apply research methods to measure customer preferences
Analyze market trends effectively
Develop strategic insights from research data
Implement AI-enhanced research methods
Skills you'll gain
This course includes:
81 Minutes PreRecorded video
5 assignments
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FullTime access
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There are 5 modules in this course
This course provides a comprehensive introduction to market research methodologies and their practical applications in business decision-making. The curriculum is structured across five modules, covering fundamental concepts, research types, and data collection strategies. Students learn about exploratory, descriptive, and causal research methods, along with primary and secondary research techniques. The course emphasizes practical skills in gathering and analyzing customer preference data, understanding market trends, and measuring market share. Special attention is given to AI-enhanced research methods and modern data collection tools.
Introduction to Market Research
Module 1 · 6 Minutes to complete
Lesson 1: Fundamentals of Marketing Research
Module 2 · 27 Minutes to complete
Lesson 2: From Data to Decisions: Exploring the Spectrum of Market Research Methods
Module 3 · 54 Minutes to complete
Lesson 3: Data Discovery: Navigating Market Research Collection Strategies
Module 4 · 28 Minutes to complete
Lesson 4: Data-Driven Product Development: Understanding and Adapting to Customer Preferences
Module 5 · 1 Hours to complete
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Instructor
Expertise lies in guiding learners through the fundamental concepts and methodologies of market research.
Raksha Mahabeer is an educator known for her course "Introduction to Market Research" offered on Coursera. Her expertise lies in guiding learners through the fundamental concepts and methodologies of market research.
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