Master Claude: Create content & launch smart. #AI
Learn to leverage Anthropic's Claude AI for creating marketing materials, product launches, and promotional campaigns. Perfect for beginners.
Learn to leverage Anthropic's Claude AI for creating marketing materials, product launches, and promotional campaigns. Perfect for beginners.
This comprehensive guided project introduces learners to Claude AI, Anthropic's advanced artificial intelligence assistant. Led by instructor Vinita Silaparasetty, the course focuses on practical applications of Claude AI for creating compelling content and strategic campaigns. Through hands-on exercises, participants learn to craft effective prompts, generate persuasive marketing materials, and develop comprehensive product launch strategies. The course combines theoretical understanding with practical implementation, making it ideal for beginners looking to harness AI for creative and business purposes.
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What you'll learn
Create targeted marketing materials using Claude AI
Develop effective product launch strategies with AI assistance
Craft compelling promotional campaigns
Master prompt engineering for optimal results
Generate persuasive product descriptions and naming
Skills you'll gain
This course includes:
41 Minutes PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
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There is 1 module in this course
This guided project provides a practical introduction to using Claude AI for content creation and marketing strategy. Students learn to navigate the Anthropic.AI interface and harness Claude's capabilities for various business applications. The curriculum covers essential skills including crafting effective prompts, developing product names and descriptions, creating promotional campaigns, and designing launch plans. Through hands-on tasks and practical exercises, learners gain experience in utilizing AI for generating persuasive and engaging content.
Next-Generation AI Assistant: Claude by Anthropic
Module 1 · 2 Hours to complete
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Instructor
AI Educator and Human-Centered Interaction Researcher
Reza Moradinezhad is an AI educator and researcher dedicated to promoting trustworthy AI and enhancing human-centered interactions. He holds a PhD in Computer Science from Drexel University and currently serves as an assistant teaching professor at Drexel's College of Computing & Informatics. In addition, he is an AI Scientist at TulipAI, where he focuses on ethical and responsible use of generative AI technologies.Reza offers a variety of courses on Coursera, including Building Production-Ready Apps with Large Language Models, Evaluating Large Language Model Outputs: A Practical Guide, and GenAI for Application Developers. His courses aim to equip learners with the skills necessary to effectively utilize large language models in various applications, from customer service to data analysis.
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