How to Identify Your Target Audience

João Freitas combines academic excellence with extensive practical experience in strategy, entrepreneurship, and digital marketing. His credentials include a Bachelor's degree in Economics and a Master's degree in Management with specialization in Strategy and Entrepreneurship. Currently serving as Director of Partnerships & Growth at a leading hospitality software provider and Entrepreneur in Residence at Startup Braga, he actively mentors emerging entrepreneurs. His role as Academic Director for an Executive Master program in AI and Digital Transformation in Tourism demonstrates his commitment to educational innovation. As Chief Marketing Officer at ITBase, he leads digital marketing initiatives and brand development strategies. His teaching portfolio at Starweaver includes comprehensive courses in Digital Marketing Trends, Hotel Digital Marketing, Target Audience Identification, and Digital Communication. His experience with organizations like Turismo de Portugal and Startup Lisboa enriches his practical approach to teaching. Through his co-founding of U.DREAM Braga and role as Director of External Relations at YME, he maintains active engagement in social impact projects. His teaching methodology combines theoretical knowledge with practical business applications, helping professionals develop effective digital marketing and entrepreneurial skills.

For decades, we at Starweaver have partnered with hundreds of the world’s leading organizations and reached millions of learners, delivering unparalleled professional education. Our global team of over 750 practitioners, instructional designers, producers, program managers and creative experts from six continents brings real-world experience and academic rigor to every program, ensuring learners build skills that are hands-on and practical while founded in intellectual and academic rigor. With unmatched expertise and a dynamic ability to inspire, our team is committed to shaping the future of work and equipping learners to thrive in today’s rapidly changing business and technology ecosystem.