How to Identify Your Target Audience
Learn essential strategies for identifying, analyzing, and engaging your target audience. Master audience profiling and data-driven marketing techniques.
Learn essential strategies for identifying, analyzing, and engaging your target audience. Master audience profiling and data-driven marketing techniques.
This comprehensive course teaches you how to identify and analyze your target audience effectively. Led by instructor João Freitas, the program covers crucial aspects of audience identification, from data analysis to persona creation. You'll learn practical methods for audience segmentation, research techniques, and tools for gathering insights. The course emphasizes ethical considerations and privacy concerns while teaching you how to leverage audience understanding for business growth. Perfect for entrepreneurs and marketing professionals seeking to enhance their audience targeting skills.
Instructors:
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What you'll learn
Evaluate the importance of accurate target audience identification
Master techniques for creating detailed audience profiles
Learn effective methods for audience research and data analysis
Implement strategies for audience engagement and feedback collection
Understand ethical implications of audience targeting
Skills you'll gain
This course includes:
87 Minutes PreRecorded video
1 assignment, 2 discussion prompts
Access on Mobile, Tablet, Desktop
FullTime access
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There is 1 module in this course
This course provides a comprehensive introduction to identifying and analyzing target audiences for business success. Students learn essential techniques for audience segmentation, data analysis, and persona creation. The curriculum covers practical tools for audience research, questionnaire design, and data interpretation. Special emphasis is placed on ethical considerations and privacy concerns in audience targeting. The course combines theoretical knowledge with practical applications, preparing students to make data-driven marketing decisions.
How to Identify Your Target Audience
Module 1 · 2 Hours to complete
Fee Structure
Instructor
Digital Marketing Strategist and Entrepreneurship Expert
João Freitas combines academic excellence with extensive practical experience in strategy, entrepreneurship, and digital marketing. His credentials include a Bachelor's degree in Economics and a Master's degree in Management with specialization in Strategy and Entrepreneurship. Currently serving as Director of Partnerships & Growth at a leading hospitality software provider and Entrepreneur in Residence at Startup Braga, he actively mentors emerging entrepreneurs. His role as Academic Director for an Executive Master program in AI and Digital Transformation in Tourism demonstrates his commitment to educational innovation. As Chief Marketing Officer at ITBase, he leads digital marketing initiatives and brand development strategies. His teaching portfolio at Starweaver includes comprehensive courses in Digital Marketing Trends, Hotel Digital Marketing, Target Audience Identification, and Digital Communication. His experience with organizations like Turismo de Portugal and Startup Lisboa enriches his practical approach to teaching. Through his co-founding of U.DREAM Braga and role as Director of External Relations at YME, he maintains active engagement in social impact projects. His teaching methodology combines theoretical knowledge with practical business applications, helping professionals develop effective digital marketing and entrepreneurial skills.
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Frequently asked questions
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