GenAI for Market Research Analysts
Master generative AI tools and techniques for market research. Learn to enhance data analysis and customer insights with AI.
Master generative AI tools and techniques for market research. Learn to enhance data analysis and customer insights with AI.
This comprehensive course explores how Generative Artificial Intelligence (GenAI) is transforming market research. Designed for research professionals, it provides practical strategies for leveraging GenAI tools in daily market research activities. Through hands-on demonstrations and real-world applications, participants learn to enhance productivity in data analysis, trend forecasting, customer segmentation, and competitive analysis.
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What you'll learn
Identify GenAI capabilities for market research functions
Examine real-world applications of GenAI in research
Deploy strategies for responsible AI integration
Enhance data analysis with GenAI tools
Optimize survey creation and competitive analysis
Master trend forecasting and customer segmentation
Skills you'll gain
This course includes:
37 Minutes PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
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There is 1 module in this course
This course provides in-depth understanding of GenAI applications in market research. Students learn to leverage AI tools for enhancing data analysis, trend forecasting, and customer insights. The curriculum covers practical demonstrations of GenAI tools for survey creation, competitive analysis, and market trend analysis, while emphasizing responsible AI integration and ethical considerations.
GenAI for Market Research Analysts
Module 1 · 1 Hours to complete
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Instructors
Data Science Innovator Christopher Klaus Drives Technological Transformation Across Industries
Christopher Klaus has established himself as a multifaceted technology leader who combines expertise in data science, analytics, and engineering with visionary leadership across software, government, healthcare, education, and advertising sectors. His comprehensive approach encompasses mastery of cloud platforms including AWS, GCP, and Azure, while pioneering implementations of AI and machine learning solutions that drive strategic growth and operational excellence. As an educator and mentor, Klaus has demonstrated his commitment to fostering innovation through the development of educational programs and scholarly contributions, earning recognition through various honors and awards. His leadership philosophy emphasizes continuous learning and problem-solving, creating environments where teams can thrive while deploying advanced solutions that make lasting impacts across industries. Through his work in data analytics, governance, and engineering, Klaus continues to shape the future of technology while mentoring the next generation of innovators.
Global Leaders in Professional & Technology Education
For decades, we at Starweaver have partnered with hundreds of the world’s leading organizations and reached millions of learners, delivering unparalleled professional education. Our global team of over 750 practitioners, instructional designers, producers, program managers and creative experts from six continents brings real-world experience and academic rigor to every program, ensuring learners build skills that are hands-on and practical while founded in intellectual and academic rigor. With unmatched expertise and a dynamic ability to inspire, our team is committed to shaping the future of work and equipping learners to thrive in today’s rapidly changing business and technology ecosystem.
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