Fundamentals of Customer Acquisition Management
Master essential strategies and tools for attracting and engaging customers through effective branding and data-driven marketing.
Master essential strategies and tools for attracting and engaging customers through effective branding and data-driven marketing.
This comprehensive course bridges fundamental theories with practical customer acquisition strategies. Students learn to navigate modern market complexities through various acquisition channels, branding principles, and analytics. The course combines theoretical knowledge with real-world case studies, making it ideal for marketing professionals and business owners seeking to enhance their customer acquisition skills.
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Instructors:
Starweaver
English
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What you'll learn
Explore customer acquisition fundamentals and strategies
Examine branding principles and their impact on engagement
Analyze successful customer acquisition case studies
Apply analytical tools to measure acquisition efforts
Develop data-driven marketing strategies
Optimize customer engagement across channels
Skills you'll gain
This course includes:
54 Minutes PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
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There is 1 module in this course
This course provides a comprehensive introduction to customer acquisition management fundamentals. Students learn about various acquisition channels, the role of branding in customer engagement, and data-driven decision-making strategies. The curriculum covers essential topics including branding principles, acquisition analytics, campaign evaluation, and optimization techniques. Through case studies and practical examples, participants develop skills to create and implement effective customer acquisition strategies.
Fundamentals of Customer Acquisition Management
Module 1 · 1 Hours to complete
Fee Structure
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Instructors
Advisor, Mentor, Speaker, Professor passionate about empowering growth and change
Vanesa Robles is an experienced co-founder of &ventures, a boutique studio dedicated to transforming the future through innovative business solutions. With a strong emphasis on creativity and pioneering new approaches, &ventures focuses on developing tailored strategies that ensure client success in an evolving landscape. Vanesa brings nearly two decades of experience in marketing, communication, and digital transformation, offering a comprehensive understanding of navigating diverse industries and cultures. Her expertise lies in accelerating digital growth and implementing customer-centric strategies that drive sustainable business success. Besides her leadership role, Vanesa serves as a mentor, international speaker, and professor, sharing insights that merge advanced technology with a personalized touch. Her impactful contributions have been recognized by prestigious organizations, highlighting her commitment to excellence and innovation. Vanesa welcomes opportunities to connect with individuals and organizations aiming to excel in the digital era and explore new pathways for growth and transformation.
Starweaver
4.6 rating
80 Reviews
8,43,680 Students
448 Courses
Global Leaders in Professional & Technology Education
For decades, we at Starweaver have partnered with hundreds of the world’s leading organizations and reached millions of learners, delivering unparalleled professional education. Our global team of over 750 practitioners, instructional designers, producers, program managers and creative experts from six continents brings real-world experience and academic rigor to every program, ensuring learners build skills that are hands-on and practical while founded in intellectual and academic rigor. With unmatched expertise and a dynamic ability to inspire, our team is committed to shaping the future of work and equipping learners to thrive in today’s rapidly changing business and technology ecosystem.
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