Enhancing Customer Insights with Generative AI
Master GenAI for customer analysis: Transform market research & drive growth in 2 hours. For data & marketing pros.
Master GenAI for customer analysis: Transform market research & drive growth in 2 hours. For data & marketing pros.
This intermediate-level course equips marketing professionals, data analysts, and business strategists with practical skills to leverage generative AI (GenAI) for enhanced customer insights and business growth. The curriculum covers the application of GenAI techniques in market research and consumer behavior analysis, focusing on generating actionable insights from big data. Participants will learn to identify and use GenAI tools and modeling techniques, implement AI-driven market research strategies, and evaluate opportunities for integrating GenAI into business strategies. The course emphasizes both theoretical knowledge and practical application, featuring real-world case studies and hands-on exercises with leading AI tools and platforms. By the end of the course, learners will be able to transform their approach to market research, optimize marketing strategies, and drive informed business decisions using GenAI. This course is particularly valuable for professionals looking to stay ahead in the competitive market by seamlessly integrating AI into their business strategies.
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What you'll learn
Gain a comprehensive understanding of how generative AI can transform market research and consumer behavior analysis
Learn to extract valuable insights from big data using advanced AI techniques
Develop skills to integrate AI-generated insights into strategic planning and marketing efforts
Identify GenAI tools and modeling techniques for market research transformation
Use GenAI-driven market research strategies to derive actionable insights
Evaluate opportunities to integrate generative AI into business strategies
Skills you'll gain
This course includes:
65 Minutes PreRecorded video
4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This course provides a comprehensive introduction to leveraging generative AI (GenAI) for enhanced customer insights and business growth. Participants will explore the fundamentals of AI and GenAI in market research, focusing on consumer behavior analysis and practical applications. The curriculum covers essential techniques for working with big data, including preprocessing, cleaning, and visualization, with an emphasis on using GenAI to generate actionable insights from complex datasets. Learners will study real-world case studies, such as Nike's use of big data and GenAI, to understand the transformative potential of these technologies. The course also delves into the strategic integration of AI-generated insights into business planning, helping professionals develop frameworks for incorporating AI insights into their strategic plans. By blending theoretical knowledge with hands-on practice, this course prepares learners to harness the power of GenAI in driving data-informed business decisions and optimizing marketing strategies.
Enhancing Customer Insights with Generative AI
Module 1 · 12 Minutes to complete
Lesson 1: Gen AI in Market Research and Consumer Behavior Analysis
Module 2 · 27 Minutes to complete
Lesson 2: Generating Actionable Insights from Big Data
Module 3 · 50 Minutes to complete
Lesson 3: Integrating Gen AI Insights into Strategic Planning
Module 4 · 1 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Tech Lead for AI & ML at Vodacom Group
Resham Sivnarain is a highly skilled technologist and engineer currently serving as the Tech Lead for Artificial Intelligence (AI) and Machine Learning (ML) at Vodacom Group, Africa's largest telecommunications company. With extensive experience across various industries, including banking, finance, consulting, start-ups, and telecommunications, he has successfully led transformative initiatives in AI, data analytics, and cloud technologies. His expertise in emerging technologies has enabled him to drive significant digital transformations and develop innovative solutions that align with business objectives.As a visionary leader, Resham is also a course creator focused on enhancing Africa's technological landscape. He teaches several courses on Coursera, including Crafting AI Identities: Strategies & Ethical Considerations, Enhancing Customer Insights with Generative AI, and OpenAI: Consistent Response Strategies. His work emphasizes the practical applications of AI and data-driven strategies in various sectors, contributing to the advancement of technology and innovation in the region
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