Strategy Formulation
Master the essentials of business strategy development, from competitive analysis to global strategy and strategic decision-making.
Master the essentials of business strategy development, from competitive analysis to global strategy and strategic decision-making.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Strategic Management and Innovation Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Identify essential elements of successful business strategy
Analyze industry dynamics and competitive forces
Evaluate organizational resources and capabilities
Develop global market entry strategies
Understand strategic decision-making processes
Formulate coherent business strategies
Skills you'll gain
This course includes:
1.8 Hours PreRecorded video
18 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 6 modules in this course
This comprehensive course explores the fundamentals of business strategy formulation. Students learn to analyze industry dynamics, assess resources and capabilities, and develop competitive advantages. The curriculum covers key frameworks like the Five Forces model and VRIO analysis, with real-world cases from companies like Vestas, ECCO, and Carlsberg. Special attention is given to global strategy considerations and strategic decision-making processes.
Introducing strategy formulation
Module 1 · 1 Hours to complete
Industry analysis
Module 2 · 3 Hours to complete
Resources and capabilities
Module 3 · 3 Hours to complete
Global strategies and the multinational corporation
Module 4 · 2 Hours to complete
Strategic decision making
Module 5 · 3 Hours to complete
Formulating a Strategy in a 21st Century Creative Company
Module 6 · 1 Hours to complete
Fee Structure
Instructor
Assistant Professor of Strategic Management and Globalization at Copenhagen Business School
Marcus Møller Larsen is an Assistant Professor in Strategic Management and Globalization at Copenhagen Business School (CBS). He teaches courses in Strategic Management - Capstone Project and Strategy Formulation.
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4.5 course rating
1,424 ratings
Frequently asked questions
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