Strategic Management
Master cutting-edge business strategies tailored for today's creative economy, where innovation drives competitive advantage and growth.
Master cutting-edge business strategies tailored for today's creative economy, where innovation drives competitive advantage and growth.
This course prepares you to think strategically in a 21st-century business environment, where companies like Apple and Google have become more valuable than traditional industry giants.
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What you'll learn
Explain why "doing" strategy is considered "the high point of managerial activity"
Recognize and avoid outdated ideas about strategy
Understand how strategy has changed due to advancing technology and globalization
Prepare for the Capstone Project of the Strategic Management and Innovation Specialization
Apply modern strategic thinking to 21st-century business challenges
Skills you'll gain
This course includes:
2.3 Hours PreRecorded video
7 quizzes,1 peer-reviewed assignment
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This course is part of the Strategic Management and Innovation Specialization. It focuses on modern business strategy in the age of creativity and innovation, covering topics such as the evolution of strategy, changing global business landscape, and strategy formulation for 21st-century businesses.
A 21st Century Approach to Business Strategy
Module 1 · 4 Minutes to complete
What is strategy? And why do we care about it?
Module 2 · 4 Hours to complete
The Evolution of Strategy...Past Progress, Past Mistakes
Module 3 · 2 Hours to complete
Changing World, Changing Strategies
Module 4 · 2 Hours to complete
Capstone Project Intro -- Strategy in a 21st Century Creative Company
Module 5 · 1 Hours to complete
Fee Structure
Instructor
Professor Robert D. Austin Explores Creativity and Innovation at Copenhagen Business School
Robert D. Austin is a Professor of Management of Creativity and Innovation at Copenhagen Business School. Previously, he taught Technology and Operations Management at Harvard Business School for over a decade. Austin has authored nine books, including Harder Than I Thought: Adventures of a 21st Century Leader (co-authored with Richard L. Nolan and Shannon O’Donnell). His articles have appeared in leading publications such as Harvard Business Review, Information Systems Research, and MIT Sloan Management Review. He has written over 60 Harvard Business School cases and contributed to two widely used online learning products. With a background as a manager in the auto and tech industries, Austin has also provided consulting and executive education for numerous multinational corporations
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