The Neuromarketing Toolbox
Delve into cutting-edge research tools to uncover non-conscious consumer behavior, driving deeper insights and impactful marketing strategies.
Delve into cutting-edge research tools to uncover non-conscious consumer behavior, driving deeper insights and impactful marketing strategies.
This course provides an overview of neuromarketing tools, from simple web-cameras to eye-tracking and brain-scanners, for insights into consumer decision-making beyond traditional marketing research methods.
4.7
(192 ratings)
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What you'll learn
Understand the scope and applications of neuromarketing
Learn about various biometric and neurometric measurement tools
Gain insights into eye-tracking techniques and their applications
Understand methods for measuring arousal and emotions
Explore brain anatomy and its relevance to consumer behavior
Learn about advanced brain scanning techniques like EEG and fMRI
Skills you'll gain
This course includes:
3 Hours PreRecorded video
6 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 6 modules in this course
This course offers a comprehensive overview of neuromarketing tools and techniques, covering topics such as eye-tracking, arousal and emotion measurement, and brain scanning. It includes insights from industry experts and explores the latest developments in this rapidly evolving field.
Week 1: Introduction to Neuromarketing
Module 1 · 2 Hours to complete
Week 2: Eye-Tracking
Module 2 · 3 Hours to complete
Week 3: Arousal & Emotions 1
Module 3 · 2 Hours to complete
Week 4: Arousal & Emotions 2
Module 4 · 2 Hours to complete
Week 5: Introduction to the Brain
Module 5 · 2 Hours to complete
Week 6: Brain Scanning
Module 6 · 4 Hours to complete
Fee Structure
Payment options
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Instructor
Associate Professor Jesper Clement Explores Consumer Behavior at the Intersection of Brain and Behavioral Research
Associate Professor Jesper Clement leads SenseLab at the Decision Neuroscience Research Cluster (DNRC) in the Department of Marketing, where he focuses on consumer behavior. He is involved in various research projects that explore the intersection of brain research and behavioral science.
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4.7 course rating
192 ratings
Frequently asked questions
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