Introduction to the Music Business

This module provides a comprehensive introduction to the music industry's evolution and current structure. Students will explore the historical development of the music business from 1900 to the present day, with special focus on key periods including 1900-1950, 1950-2000, and the digital revolution beginning with Napster. The module examines how technological advancements, consumer behavior changes, and legal developments have shaped the industry over time. Students will gain insight into today's music business structure, including the roles of various stakeholders and how the digital landscape has transformed traditional business models.

Skills you'll gain

This module examines the critical aspects of recording agreements that govern the relationship between artists and record labels. Students will learn the importance of recording contracts in the music industry and gain the ability to understand and analyze key contract provisions. The module covers royalty structures and calculations, the function and implications of advances, and the emergence of 360 deals in the modern music business. Through case studies and examples, students will develop the knowledge needed to navigate recording agreements and understand their impact on artists' careers and financial outcomes.

Skills you'll gain

This module provides essential knowledge about copyright law as it pertains to the music industry. Students will study the history and evolution of copyright, understanding its fundamental importance in protecting creative works. The module covers copyright registration procedures, the bundle of rights granted to copyright holders, and how these rights can be licensed or transferred. Students will learn about copyright infringement, including how to identify it and legal remedies available, as well as the concept of fair use and its applications in music. The module concludes with discussions on the future of copyright in the digital age.

Skills you'll gain

This module explores the roles and responsibilities of key professional representatives in an artist's career. Students will learn about different types of managers (personal, business, and road) and their respective functions in artist development and career guidance. The module covers commission structures, contract terms, and fiduciary responsibilities in management relationships. Students will also examine the role of booking agents in securing performance opportunities, as well as how entertainment attorneys assist with contract negotiations and legal matters. The module includes information on the regulation of managers and agents, helping students understand the legal framework governing these professional relationships.

Skills you'll gain

This module focuses on the business structures and legal protections available to musical acts. Students will explore various business entities including sole proprietorships, general partnerships, corporations, and limited liability companies (LLCs), understanding the advantages and disadvantages of each for music business operations. The module also covers trademark law and its application to band names and logos, providing guidance on how artists can protect their brand identity in the marketplace. Through case studies and discussions, students will learn to make informed decisions about selecting the appropriate business entity and implementing effective brand protection strategies.

Skills you'll gain

This module examines the live music sector and strategies for successful performance careers. Students will learn about developing the "It Factor" that distinguishes compelling performers, as well as techniques for creating fan-engaging shows that build a loyal audience. The module covers promotion strategies with an emphasis on social media marketing for live events. Students will understand the components of live performance agreements and the roles of entourage members and local personnel in executing successful shows. The module concludes with an exploration of future trends in live music, including technological innovations and changing audience expectations, preparing students to navigate the evolving landscape of the live performance market.

Skills you'll gain