Learn how to apply creative principles and musical mindsets to entrepreneurship. Master innovation through observation, prototyping, and collaboration.
Learn how to apply creative principles and musical mindsets to entrepreneurship. Master innovation through observation, prototyping, and collaboration.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Music Business Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(334 ratings)
18,826 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 3 more
What you'll learn
Apply creative principles to entrepreneurial ventures
Develop strong observation and prototyping skills
Build effective teams and establish brand identity
Master presentation and networking abilities
Learn to embrace and learn from failure
Skills you'll gain
This course includes:
1.43 Hours PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This innovative course approaches entrepreneurship through the lens of creativity and musical creation. Students learn to apply concepts from the creative and musical process to business development. The curriculum covers observation, prototyping, iteration, team building, and brand development, teaching students to think like both artists and entrepreneurs. Through interviews with diverse creative professionals, the course demonstrates how artistic principles can drive business innovation.
Welcome!
Module 1 · 58 Minutes to complete
Inspiration: The Entrepreneurial Mindset
Module 2 · 1 Hours to complete
Creation: Product Development
Module 3 · 1 Hours to complete
Collaboration and Presentation
Module 4 · 1 Hours to complete
The Art of Relationship Building
Module 5 · 1 Hours to complete
Fee Structure
Instructor

5 Courses
Visionary Entrepreneur and Music Industry Innovator Shaping Creative Education
Panos Panay is a pioneering figure in music entrepreneurship and education, serving as the founding managing director of Berklee's Institute for Creative Entrepreneurship (BerkleeICE). His career exemplifies the intersection of music, technology, and business innovation. As the founder of Sonicbids, Panay revolutionized how musicians connect with gig opportunities, growing the platform to over 550,000 bands and 35,000 promoters across 100 countries before its successful acquisition.
Testimonials
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4.7 course rating
334 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.