Financial Analysis: Business Decision Essentials

Dr. Mark Potter is a distinguished Professor of Finance and Associate Dean of the Graduate School at Babson College, with a career spanning over 25 years at the institution. His expertise encompasses investments, portfolio performance, behavioral finance, and alternative investment strategies. Dr. Potter has taught over 100 courses across undergraduate, graduate, and executive education levels, covering topics such as investments, corporate finance, derivatives, and international finance. His research has been published in prestigious journals including the Journal of Portfolio Management and Journal of Business Finance and Accounting, and has been featured in major media outlets like the Wall Street Journal and Kiplinger's. At Babson, Dr. Potter contributes to several key programs, including "Financial Analysis for Decision Making," "Business Principles and Entrepreneurial Thought," and Professional Certificate programs in Financial Analysis and Decision-Making. His industry experience includes work with companies in consumer services, medical devices, high technology, and financial services. Dr. Potter's combination of academic rigor, practical industry insights, and leadership in graduate education positions him as a key figure in shaping finance education and preparing students for the complexities of modern financial decision-making.