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Customer-Centric Marketing Strategies
This course is part of Marketing Strategy - Babson College.
Course Cost
₹ 16,408
Intermediate
Skill Level
4 Weeks
Self-paced lessons
This practical course teaches entrepreneurs and business professionals how to develop customer-centric marketing strategies. Through hands-on experience, participants learn to identify market opportunities, understand customer needs, and design effective marketing campaigns. The curriculum covers customer discovery tools, persona development, multichannel marketing strategies, and performance measurement. Students gain practical experience by creating their own marketing campaign, whether through social media, events, or direct sales. The course emphasizes understanding customer engagement across personal, digital, social, and mobile spheres while teaching how to measure campaign success through KPIs and metrics.
English
What you'll learn
Use customer discovery tools to identify market opportunities and needs
Create detailed customer profiles and personas for targeted marketing
Develop effective content and messaging that drives brand engagement
Implement multichannel marketing strategies across digital and traditional platforms
Measure campaign success through KPIs and performance metrics
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
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Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
Module Description
This comprehensive course teaches practical marketing skills for entrepreneurs and business professionals. It covers essential aspects of customer-centric marketing, from understanding market needs to measuring campaign success. The curriculum emphasizes hands-on learning through developing real marketing campaigns. Participants learn to use customer discovery tools, create effective customer personas, develop targeted messaging, and measure marketing performance through KPIs and metrics.
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Marketing Strategy - Babson College
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.