Customer-Centric Marketing Strategies
Learn to design and implement effective marketing campaigns by understanding customer needs and creating engaging brand experiences.
Learn to design and implement effective marketing campaigns by understanding customer needs and creating engaging brand experiences.
This practical course teaches entrepreneurs and business professionals how to develop customer-centric marketing strategies. Through hands-on experience, participants learn to identify market opportunities, understand customer needs, and design effective marketing campaigns. The curriculum covers customer discovery tools, persona development, multichannel marketing strategies, and performance measurement. Students gain practical experience by creating their own marketing campaign, whether through social media, events, or direct sales. The course emphasizes understanding customer engagement across personal, digital, social, and mobile spheres while teaching how to measure campaign success through KPIs and metrics.
Instructors:
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What you'll learn
Use customer discovery tools to identify market opportunities and needs
Create detailed customer profiles and personas for targeted marketing
Develop effective content and messaging that drives brand engagement
Implement multichannel marketing strategies across digital and traditional platforms
Measure campaign success through KPIs and performance metrics
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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Module Description
This comprehensive course teaches practical marketing skills for entrepreneurs and business professionals. It covers essential aspects of customer-centric marketing, from understanding market needs to measuring campaign success. The curriculum emphasizes hands-on learning through developing real marketing campaigns. Participants learn to use customer discovery tools, create effective customer personas, develop targeted messaging, and measure marketing performance through KPIs and metrics.
Fee Structure
Instructor
1 Course
Entrepreneurship and Marketing Expert Empowering Business Growth at Babson College
Beth Goldstein is an Adjunct Lecturer at Babson College, bringing over 25 years of experience in helping entrepreneurs launch and grow their businesses. As the President of Marketing Edge Consulting Group, she specializes in applying customer knowledge to create targeted sales and marketing programs that drive revenue while increasing profitability and customer loyalty. Goldstein is the author of two books on business growth: "The Ultimate Small Business Marketing Toolkit" (McGraw-Hill) and "Lucky By Design."
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.