Business Models for Tech Innovators

Becky Ellis brings a unique blend of social science expertise and educational experience to her role as User Research and Certification Manager at Arm Education. Her career spans over 20 years in education, with a focus on user-centric approaches and understanding user needs across both higher education and K-12 contexts.

Professor Herman Singh is a multifaceted professional who combines academic expertise with extensive industry experience in digital transformation. As an adjunct professor at the UCT Graduate School of Business and CEO of Future Advisory, he specializes in digital transformation projects for corporates and startup acceleration. With over 15 years of experience facilitating business school courses on strategy, M&A, and cross-collaboration, Herman has established himself as a thought leader in digital disruption and emerging technologies. He co-authored a best-selling textbook on Operations Management in South Africa and recently published "DI-VOLUTION," a guide to succeeding in the post-pandemic digital landscape. At Arm Education, Herman teaches the "Business Models for Technology Innovators" course, leveraging his expertise to help students understand the intricacies of digital business strategies. His diverse background, which includes roles at major corporations like Standard Bank and MTN, enables him to provide practical insights into the challenges and opportunities of the digital economy, making him a valuable asset in preparing future leaders for technological disruption.

Alec Sanderson serves as an Adjunct Lecturer at University College London, teaching the technology entrepreneurship module in the Masters Entrepreneurship program. His professional journey began as an apprenticed avionics engineer, evolving into a successful career spanning software development and business leadership. He has established several technology businesses and earned prestigious professional credentials as a Chartered Engineer, Chartered IT Professional, and Chartered Director. His expertise bridges the gap between technical innovation and business strategy, making him particularly effective in teaching entrepreneurship to the next generation of business leaders. Currently focusing on academic contributions, he brings his wealth of practical experience to the classroom, helping students understand the intersection of technology and business entrepreneurship.

Dion Chang serves as a faculty member at Duke Corporate Education and leads Flux Trends, his trend analysis firm. As an innovator and creative thinker, he brings a unique global perspective while remaining firmly grounded in African business contexts. His expertise spans tracking shifting social dynamics and understanding consumer mindsets, with a particular focus on translating global trends for companies in Africa and emerging markets. Drawing from over 15 years of experience in the magazine industry, Chang provides valuable insights into the evolving relationships between brands, consumers, and communication channels. His company's groundbreaking annual Flux Trend Review, "The State We're In," has become a significant resource for business strategy. As a freelance journalist and social commentator, he regularly contributes trend columns to various publications and online portals, establishing himself as a thought leader in understanding and predicting market dynamics and consumer behavior.