Master English business skills through a capstone project, creating a product launch plan, marketing campaigns, and budget analysis for global settings.
Master English business skills through a capstone project, creating a product launch plan, marketing campaigns, and budget analysis for global settings.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Inglés Empresarial Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.5
(33 ratings)
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Instructors:
Spanish
Deutsch, हिन्दी, پښتو, 24 more
What you'll learn
Create a comprehensive action plan for launching a new product
Develop professional project status reports in business English
Design effective marketing campaigns for international audiences
Produce detailed budget analyses using appropriate financial terminology
Deliver persuasive presentations to upper management
Apply business English across different corporate departments
Skills you'll gain
This course includes:
1.5 Hours PreRecorded video
11 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This comprehensive capstone project challenges learners to apply business English skills in creating a complete product launch plan. The course is structured around the roles of CEO, CFO, and CMO, with each perspective contributing to a cohesive business strategy. Students develop practical documents including project status reports, marketing campaigns, budget analyses, and executive presentations. Through peer reviews and guided instruction, participants master professional business communication while creating portfolio-worthy deliverables. The course emphasizes practical application of language skills in authentic business contexts, preparing students for success in international work environments.
Week 1 CEO, CFO, and CMO
Module 1 · 8 Hours to complete
Week 2 CEO / CFO / CMO Deliverables
Module 2 · 6 Hours to complete
Week 3 CEO / CFO / CMO Deliverables
Module 3 · 9 Hours to complete
Week 4 CEO / CFO / CMO Deliverables
Module 4 · 6 Hours to complete
Final Capstone Portfolio and Business Presentation Module 5
Module 5 · 2 Hours to complete
Fee Structure
Instructors
International Educator
Andrea Mürau Haraway brings over two decades of experience teaching English as a Second Language in both the U.S. and Japan. She has led faculty development workshops and teacher training sessions for educators worldwide. Andrea has also taught various Business English courses within the MBA and Executive Education programs at Thunderbird School of Global Management. Her work extends beyond the classroom, as she has presented at national and international conferences on topics such as writing instruction, multilingualism in business communication, discourse analysis, and the communication protocols involved in cross-border mergers and acquisitions.
International Educator
Jenny Young has dedicated thirteen years to teaching English Language Learners, guiding students from over 35 countries and ages ranging from 12 to 83, who speak 24 different languages and possess skills from beginner to advanced. She earned her degree in English Education from Brigham Young University and a M.Ed. in Curriculum and Instructional Design from Grand Canyon University. Prior to her teaching career in Taiwan, Jenny studied both Mandarin Chinese and Spanish. Currently, she teaches online in a Pathways program, where her students hail from Ghana, Mexico, Colombia, Peru, Ecuador, Guatemala, Chile, and Russia.
Testimonials
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4.5 course rating
33 ratings
Frequently asked questions
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