Master marketing and sales terminology in English to communicate effectively in global business environments. Develop persuasive presentation skills.
Master marketing and sales terminology in English to communicate effectively in global business environments. Develop persuasive presentation skills.
This comprehensive course focuses on developing English language skills specifically for marketing and sales professionals. Throughout the modules, you'll learn essential vocabulary and communication techniques for effective brainstorming, survey creation, visual communication, and persuasive presentations. The course offers practical experience with authentic scenarios and characters working to improve their own communication skills. You'll master the art of expressing ideas through emails, reports, and presentations while learning marketing-specific terminology. The interactive format provides immediate feedback from global sales and marketing professionals, allowing you to build confidence in your business English communication. Whether you're preparing for international marketing roles or looking to advance in a global company, this course offers the specialized language skills needed to succeed in today's competitive business environment.
4.8
(320 ratings)
28,715 already enrolled
Instructors:
Spanish
English
What you'll learn
Express ideas through effective emails, reports and persuasive presentations
Master brainstorming techniques and group dynamics in English
Create and interpret visual data representations including charts and graphs
Develop concise language for social media marketing
Apply Dr. Cialdini's six principles of persuasion in business contexts
Deliver confident impromptu speeches and elevator pitches
Skills you'll gain
This course includes:
3.1 Hours PreRecorded video
25 assignments
Access on Mobile, Tablet, Desktop
Subscription access
Shareable certificate
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There are 6 modules in this course
This course is designed for Spanish speakers looking to enhance their English language skills specifically for marketing and sales environments. Through six comprehensive modules, students learn practical communication strategies for real-world business scenarios. The curriculum covers everything from effective brainstorming techniques and survey creation to designing visual communications and delivering persuasive sales pitches. With a focus on authentic learning experiences, students work with realistic characters facing common workplace challenges. The course emphasizes vocabulary building, presentation skills, ethical persuasion techniques, and confidence in professional English communication through interactive assignments and peer reviews.
Product
Module 1 · 6 Hours to complete
Product Perception
Module 2 · 6 Hours to complete
Promotion
Module 3 · 5 Hours to complete
Persuasive Techniques
Module 4 · 4 Hours to complete
Pitch
Module 5 · 7 Hours to complete
Review
Module 6 · 1 Hours to complete
Fee Structure
Instructors
International Educator
Andrea Mürau Haraway brings over two decades of experience teaching English as a Second Language in both the U.S. and Japan. She has led faculty development workshops and teacher training sessions for educators worldwide. Andrea has also taught various Business English courses within the MBA and Executive Education programs at Thunderbird School of Global Management. Her work extends beyond the classroom, as she has presented at national and international conferences on topics such as writing instruction, multilingualism in business communication, discourse analysis, and the communication protocols involved in cross-border mergers and acquisitions.
Beatriz, Award-Winning TESOL Expert, Graduated from FIU and GCU
Beatriz has over 10 years of experience teaching English as a Second Language (ESL). She holds a degree in Business Administration from Florida International University, where she double-majored in International Business and Marketing. Having lived, studied, and traveled across Europe, Beatriz earned her TEFL certification in the Czech Republic, marking the start of her teaching career. Her passion for education led her to pursue a Master’s degree in Education with a focus on TESOL from Grand Canyon University.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.