Completion

CERTIFICATE

Inglés Empresarial: el márketing y ventas

Name: Inglés Empresarial: el márketing y ventas
Rating: 4.8 (320 reviews)

Master marketing and sales terminology in English to communicate effectively in global business environments. Develop persuasive presentation skills.

Course Cost

Free course

Intermediate

Skill Level

31 Hours

Self-paced lessons

This comprehensive course focuses on developing English language skills specifically for marketing and sales professionals. Throughout the modules, you'll learn essential vocabulary and communication techniques for effective brainstorming, survey creation, visual communication, and persuasive presentations. The course offers practical experience with authentic scenarios and characters working to improve their own communication skills. You'll master the art of expressing ideas through emails, reports, and presentations while learning marketing-specific terminology. The interactive format provides immediate feedback from global sales and marketing professionals, allowing you to build confidence in your business English communication. Whether you're preparing for international marketing roles or looking to advance in a global company, this course offers the specialized language skills needed to succeed in today's competitive business environment.

4.8

28,715 Enrolled

Andrea Mürau Haraway

Beatriz Fuentes-Anderson

Spanish

4.8

28,715 Enrolled

Spanish

Andrea Mürau Haraway

Beatriz Fuentes-Anderson

What you'll learn

Express ideas through effective emails, reports and persuasive presentations

Master brainstorming techniques and group dynamics in English

Create and interpret visual data representations including charts and graphs

Develop concise language for social media marketing

Apply Dr. Cialdini's six principles of persuasion in business contexts

Deliver confident impromptu speeches and elevator pitches

Use persuasive techniques in consultative sales presentations

Communicate marketing concepts clearly in a global business environment

Skills you'll gain

Communication

Marketing

Decision Making

Sales

Business Psychology

Leadership

People Analysis

Critical Thinking

Strategy

This course includes:

3.1 Hours PreRecorded video

25 assignments

Access on Mobile, Tablet, Desktop

Subscription access

Shareable certificate

Closed caption

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

CREATED BY

PROVIDED BY

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

CREATED BY

PROVIDED BY

Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

There are 6 modules in this course

This course is designed for Spanish speakers looking to enhance their English language skills specifically for marketing and sales environments. Through six comprehensive modules, students learn practical communication strategies for real-world business scenarios. The curriculum covers everything from effective brainstorming techniques and survey creation to designing visual communications and delivering persuasive sales pitches. With a focus on authentic learning experiences, students work with realistic characters facing common workplace challenges. The course emphasizes vocabulary building, presentation skills, ethical persuasion techniques, and confidence in professional English communication through interactive assignments and peer reviews.

Product

Module 1 · 6 Hours to complete

Where do you start marketing with a project or product? Why with an effective brainstorming session of course! This week you'll learn the roles we play in groups, how to give opinions or disagree respectfully and brainstorming phrases and techniques to make your product roll out a success. You'll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what not to do's in this El Retro episode.

Skills you'll gain

Brainstorming

Group Dynamics

Opinion Expression

Respectful Disagreement

Product Marketing

Team Roles

Creative Thinking

This course includes:

6 Videos

5 Assignments

7 Reading Materials

Product Perception

Module 2 · 6 Hours to complete

Have you ever been part of a survey? You'll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week's lessons we'll explore graphs, charts and questions to create strong surveys. We'll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.

Skills you'll gain

Survey Design

Data Visualization

Chart Interpretation

Graph Presentation

Brand Loyalty

Customer Experience

Market Research

Communication

This course includes:

6 Videos

5 Assignments

10 Reading Materials

Promotion

Module 3 · 5 Hours to complete

Good design is invisible. But, how do we make it so? This week's lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy the El Reto sketch.

Skills you'll gain

Graphic Design

Visual Communication

Perception

Concise Language

Social Media Marketing

Tagline Creation

Focus Groups

Marketing Communication

This course includes:

6 Videos

4 Assignments

8 Reading Materials

Persuasive Techniques

Module 4 · 4 Hours to complete

By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say "yes" in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.

Skills you'll gain

Persuasion Principles

Cialdini's Six Principles

Social Media Marketing

Influential Language

Power of Words

Metaphors

Ethical Persuasion

Marketing Psychology

This course includes:

6 Videos

4 Assignments

8 Reading Materials

Pitch

Module 5 · 7 Hours to complete

Why do we respond better to some sales pitches than others? Jake needs help with his presentation to senior management and goes to Catherine for advice. Week 5 is full of quick tips for formal presentations, pitches, impromptu speeches, sales scripts and consultative sales presentations that will give your confidence a boost and your words more energy and excitement.

Skills you'll gain

Presentation Skills

Sales Pitches

Body Language

Consultative Sales

Impromptu Speaking

Elevator Pitch

Sales Scripts

Transition Words

This course includes:

6 Videos

6 Assignments

16 Reading Materials

Review

Module 6 · 1 Hours to complete

Fee Structure

Reviews

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

4,79,924

Students

Courses

Andrea Mürau Haraway

Andrea Mürau Haraway brings over two decades of experience teaching English as a Second Language in both the U.S. and Japan. She has led faculty development workshops and teacher training sessions for educators worldwide. Andrea has also taught various Business English courses within the MBA and Executive Education programs at Thunderbird School of Global Management. Her work extends beyond the classroom, as she has presented at national and international conferences on topics such as writing instruction, multilingualism in business communication, discourse analysis, and the communication protocols involved in cross-border mergers and acquisitions.

4.8

145

Reviews

1,00,178

Students

Courses

Beatriz Fuentes-Anderson

Beatriz has over 10 years of experience teaching English as a Second Language (ESL). She holds a degree in Business Administration from Florida International University, where she double-majored in International Business and Marketing. Having lived, studied, and traveled across Europe, Beatriz earned her TEFL certification in the Czech Republic, marking the start of her teaching career. Her passion for education led her to pursue a Master’s degree in Education with a focus on TESOL from Grand Canyon University.

4.7

411

Reviews

2,64,125

Students

Courses

Wanda Huber

Wanda Huber started her career in business management. For 10 years she applied these skills to education, managing a school-to-careers transition program. With a Master’s in English and a First TEFL Certificate, she has been teaching in Intensive English programs for the last 6+ years. She serves on the AZTESOL Board, co-edits the AZTESOL News, and presents locally and internationally on topics designed to build better student/teacher relationships. Wanda has a love for the Spanish language, so working on the English for Management and Leadership coursework has been a delight as it joins her professional and educational experiences with her passion for language learning.

4.7

411

Reviews

2,64,125

Students

Courses

Jenny Young

Jenny Young has taught English Language Learners for thirteen years. Her students have come from over 35 different countries, have ranged from ages 12-83, spoken 24 languages and been very basic to advanced speakers. She received a degree in English Education from Brigham Young University followed by a M.Ed. in Curriculum and Instructional Design from Grand Canyon University. Before teaching English in Taiwan, Jenny studied both Mandarin Chinese and Spanish. She currently teaches online in a Pathways program where her students are from Ghana, Mexico, Colombia, Peru, Ecuador, Guatemala, Chile, and Russia.

Intermediate

Skill Level

31 Hours

Self-paced lessons

Course Cost

Free course

Completion

CERTIFICATE

Frequently asked Questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

Inglés Empresarial: el márketing y ventas

What you'll learn

Skills you'll gain

This course includes:

Get a Completion Certificate

Get a Completion Certificate

Top companies offer this course to their employees

There are 6 modules in this course

Product

Skills you'll gain

This course includes:

Product Perception

Skills you'll gain

This course includes:

Promotion

Skills you'll gain

This course includes:

Persuasive Techniques

Skills you'll gain

This course includes:

Pitch

Skills you'll gain

This course includes:

Review

Skills you'll gain

This course includes:

Fee Structure

Reviews

Faculties

Frequently asked Questions

When will I have access to the lectures and assignments?

What will I get if I subscribe to this Specialization?

What is the refund policy?

Is financial aid available?