Curiosity: A Necessary Ingredient for Successful Innovation
Learn to conduct marketplace conversations, develop customer archetypes, and enhance innovation through evidence-based entrepreneurship methods.
Learn to conduct marketplace conversations, develop customer archetypes, and enhance innovation through evidence-based entrepreneurship methods.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Technology & Entrepreneurship Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
English
Powered by
What you'll learn
Conduct effective marketplace conversations to understand customer needs
Develop and utilize customer archetypes and personas
Gather and analyze customer insights for innovation
Apply evidence-based entrepreneurship methods
Create compelling pitch presentations based on market research
Implement human-centered design principles
Skills you'll gain
This course includes:
1.5 Hours PreRecorded video
5 quizzes
Access on Mobile, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This comprehensive course focuses on developing curiosity as a fundamental skill for successful innovation and entrepreneurship. Students learn practical methods for conducting marketplace conversations, creating customer archetypes, and gathering actionable insights. The curriculum emphasizes hands-on experience through real-world applications, teaching participants how to transform customer understanding into innovative solutions. The course covers evidence-based entrepreneurship techniques, design thinking principles, and effective communication strategies for pitch development.
Course Introduction
Module 1 · 28 Minutes to complete
Marketplace Conversations
Module 2 · 5 Hours to complete
The Value of Customer Archetypes and Personas
Module 3 · 3 Hours to complete
Insight as Innovation Currency
Module 4 · 4 Hours to complete
Human-centered Evidence of Curiosity
Module 5 · 6 Hours to complete
Fee Structure
Instructor
Program Director, MS in Innovation and Venture Development
Dr. Brent Sebold is the Hool Coury Law Professor of Entrepreneurship at Arizona State University and the director of the Entrepreneurship + Innovation program at the Ira A. Fulton Schools of Engineering. Renowned in his field, he specializes in developing and managing programs that promote entrepreneurship and innovation within the university setting. Dr. Sebold's expertise includes designing and executing engagement initiatives for diverse groups, including entrepreneurs, lifelong learners, and advocates of social wellness.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.