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Foundations of Retail Media

Master digital advertising and retail media strategies to create effective campaigns on retail platforms like Amazon Ads, focusing on sponsored content.

Master digital advertising and retail media strategies to create effective campaigns on retail platforms like Amazon Ads, focusing on sponsored content.

This comprehensive course introduces the fundamentals of retail media and digital advertising, designed for marketing professionals and business owners. Students learn essential concepts of digital advertising, campaign creation, and optimization strategies with a focus on retail media networks. The curriculum covers sponsored ads, audience targeting, campaign management, and performance measurement, providing hands-on experience with real-world advertising scenarios. The course emphasizes practical applications in retail media, helping learners develop skills in creating and managing successful digital advertising campaigns.

Instructors:

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Foundations of Retail Media

This course includes

16 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

2,435

What you'll learn

  • Understand basic digital advertising and retail media concepts

  • Master campaign setup and management strategies

  • Learn to leverage sponsored ads effectively

  • Develop skills in audience targeting and segmentation

  • Master campaign performance analysis and optimization

  • Create high-quality retail media campaigns

Skills you'll gain

Digital Strategy
E-Commerce
Retail Media
Digital Marketing
Campaign Management
Sponsored Ads
Performance Analytics
Audience Targeting

This course includes:

7.5 Hours PreRecorded video

5 assignments

Access on Mobile, Tablet, Desktop

FullTime access

Shareable certificate

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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There are 5 modules in this course

This course provides a comprehensive introduction to retail media and digital advertising fundamentals. Through five detailed modules, students learn about digital advertising basics, retail media concepts, sponsored ads management, and campaign optimization. The curriculum combines theoretical knowledge with practical applications, focusing on real-world advertising scenarios and performance measurement strategies.

Amazon Advertising Foundations

Module 1 · 4 Hours to complete

Retail Media

Module 2 · 2 Hours to complete

Advanced Retail Media

Module 3 · 3 Hours to complete

Learn the fundamentals of Sponsored Ads

Module 4 · 3 Hours to complete

Sponsored Ads Metrics, Reporting, and Optimization

Module 5 · 2 Hours to complete

Fee Structure

Payment options

Financial Aid

Instructor

Amazon Ads
Amazon Ads

1,995 Students

2 Courses

Empowering Education Through Strategic Amazon Advertising Solutions

As a faculty member in the education sector, Amazon Ads presents a powerful platform to connect with your target audience through sophisticated advertising solutions. The platform enables educational institutions and instructors to effectively reach potential students and learners across Amazon's vast ecosystem. Through a comprehensive suite of advertising tools, educators can promote their courses, materials, and educational content across multiple touchpoints, including Amazon's e-commerce platform, streaming services, and entertainment properties. The platform's intelligent targeting capabilities allow faculty members to precisely reach audiences interested in educational content, while leveraging Amazon's deep insights to optimize their advertising campaigns for maximum impact. Whether sharing academic publications, promoting educational resources, or building awareness for educational programs, Amazon Ads provides the necessary tools to create meaningful connections with learners where they naturally spend their time online.

Foundations of Retail Media

This course includes

16 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

2,435

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.