Master digital advertising and retail media strategies to create effective campaigns on retail platforms like Amazon Ads, focusing on sponsored content.
Master digital advertising and retail media strategies to create effective campaigns on retail platforms like Amazon Ads, focusing on sponsored content.
This comprehensive course introduces the fundamentals of retail media and digital advertising, designed for marketing professionals and business owners. Students learn essential concepts of digital advertising, campaign creation, and optimization strategies with a focus on retail media networks. The curriculum covers sponsored ads, audience targeting, campaign management, and performance measurement, providing hands-on experience with real-world advertising scenarios. The course emphasizes practical applications in retail media, helping learners develop skills in creating and managing successful digital advertising campaigns.
Instructors:
English
What you'll learn
Understand basic digital advertising and retail media concepts
Master campaign setup and management strategies
Learn to leverage sponsored ads effectively
Develop skills in audience targeting and segmentation
Master campaign performance analysis and optimization
Create high-quality retail media campaigns
Skills you'll gain
This course includes:
7.5 Hours PreRecorded video
5 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
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There are 5 modules in this course
This course provides a comprehensive introduction to retail media and digital advertising fundamentals. Through five detailed modules, students learn about digital advertising basics, retail media concepts, sponsored ads management, and campaign optimization. The curriculum combines theoretical knowledge with practical applications, focusing on real-world advertising scenarios and performance measurement strategies.
Amazon Advertising Foundations
Module 1 · 4 Hours to complete
Retail Media
Module 2 · 2 Hours to complete
Advanced Retail Media
Module 3 · 3 Hours to complete
Learn the fundamentals of Sponsored Ads
Module 4 · 3 Hours to complete
Sponsored Ads Metrics, Reporting, and Optimization
Module 5 · 2 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Empowering Education Through Strategic Amazon Advertising Solutions
As a faculty member in the education sector, Amazon Ads presents a powerful platform to connect with your target audience through sophisticated advertising solutions. The platform enables educational institutions and instructors to effectively reach potential students and learners across Amazon's vast ecosystem. Through a comprehensive suite of advertising tools, educators can promote their courses, materials, and educational content across multiple touchpoints, including Amazon's e-commerce platform, streaming services, and entertainment properties. The platform's intelligent targeting capabilities allow faculty members to precisely reach audiences interested in educational content, while leveraging Amazon's deep insights to optimize their advertising campaigns for maximum impact. Whether sharing academic publications, promoting educational resources, or building awareness for educational programs, Amazon Ads provides the necessary tools to create meaningful connections with learners where they naturally spend their time online.
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Frequently asked questions
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