Multichannel Content Marketing
Learn to design, execute, and optimize multichannel marketing campaigns using Adobe Express and Firefly AI tools.
Learn to design, execute, and optimize multichannel marketing campaigns using Adobe Express and Firefly AI tools.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Adobe Marketing Specialist Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
English
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What you'll learn
Differentiate between multichannel and omnichannel marketing approaches Create integrated content strategies across multiple platforms Develop effective display and search advertising campaigns Design personalized lead nurturing campaigns Optimize marketing performance through data analysis and A/B testing Implement content atomization techniques for maximum reach Leverage emerging trends including AI and influencer marketing Create compelling pitch presentations for marketing campaigns
Skills you'll gain
This course includes:
20 Hours PreRecorded video
8 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course explores the entire ecosystem of multichannel marketing, from foundational concepts to emerging trends. Students will learn to analyze audience behavior across platforms, develop integrated content strategies, and create cohesive campaigns that maintain a unified brand message. The curriculum covers market research, content atomization, digital advertising, lead nurturing, data-driven optimization, and future trends including AI and influencer marketing. Hands-on experience with Adobe Express and Firefly generative AI tools equips learners with practical skills to craft campaigns that stand out in crowded digital spaces. Through real-world applications and interactive assignments, students will master the strategies needed to drive engagement and deliver measurable results in today's complex marketing landscape.
The multichannel landscape
Module 1 · 6 Hours to complete
Crafting integrated campaigns
Module 2 · 4 Hours to complete
Measure and optimize performance
Module 3 · 5 Hours to complete
Future trends in marketing
Module 4 · 4 Hours to complete
Fee Structure
Instructor
Pioneering Digital Creativity Through Educational Excellence
Adobe stands at the forefront of digital innovation, offering comprehensive educational pathways through its Digital Academy that empower individuals worldwide to master digital creativity and modern workforce skills. The academy delivers expert-led certificate programs spanning AI literacy, content creation, and digital marketing, while providing hands-on experience with industry-leading tools like Adobe Express, Photoshop, and Illustrator. Through this initiative, Adobe demonstrates its commitment to democratizing digital creativity, ensuring learners from all backgrounds can access cutting-edge training in areas such as Social Media Content, Graphic Design, and Generative AI Content Creation, ultimately preparing them for success in today's rapidly evolving digital landscape.
Testimonials
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.